NEW YORK - Playboy Enterprises Inc. has announced the appointment of Jimmy Jellinek as division senior vice president of digital content and media.
In this newly created position, Jellinek will be responsible for leading the digital team and directing content efforts for Playboy's online, mobile, and international digital businesses.
"It is an honor to be welcomed into one the most iconic brands of the 21st century," Jellinek said. "My job, as I see it, is to translate the Playboy lifestyle, or as Mr. Hefner says, 'a handbook for urban men' onto Playboy.com and Playboy mobile."
Jellinek, 33, will report to Tom Hagopian, division executive vice president and general manager of digital media.
"We are in the process of reinventing our digital products and so we are excited to have Jimmy join the team to lead this effort," said Hagopian. "He brings a wealth of creativity, passion, and experience to this important role and I am certain he will play an integral part in building Playboy's digital brands with our key demographics and advertisers."
Jellinek has spent most of his career as an editor and branding expert in the general-interest men's publishing field. Most recently, he served as Vice President of Entertainment and Programming for Heavy.com, where he oversaw all original content and programming, built relationships with online portals and the entertainment industry, and managed the site's programmers, production, and content creators.
Additionally, Jellinek served as Maxim magazine's editor-in-chief, where he ran the editorial operations and acted as the overall brand director with creative control over Maxim.com and other Maxim-related brand extensions. Jellinek also served as Stuff magazine's editor-in-chief of all editorial operations, responsible for leading the editorial staff, and securing cover-talent by establishing and maintaining strong relationships. Jellinek was the editor-in-chief of Complex magazine as well and held several positions at FHM magazine. He began his career in publishing at Details magazine as an editorial assistant.
Jellinek graduated from Colorado College, earning a bachelor's degree in history.