NORTHRIDGE, Calif.—Metro Interactive announced today the launch of Alice-2010.com, a website dedicated to the Erica McLean/Carlos Batts/Cal Vista movie Alice.
Set for an early spring release, Metro is marketing Alice through several mainstream and industry related media outlets. The company created the site to help aid in effective promotions in the coming months. It contains exclusive photos, videos, behind-the-scenes footage, news and promotional downloads.
Metro acquired the rights to distribute the movie, which was originally written by the late Barely Legal founder Clive McLean and co-directed by Erica McLean and Batts.
"The timing was perfect to bring Clive's vision to life," McLean said. "We are exploring many avenues to think outside of the box in marketing and expect a great reception for this visually stimulating tale."
The release will come on the heels of the Tim Burton 3-D blockbuster Alice in Wonderland. It has already been featured on both TMZ TV and TMZ.com. McLean and Batts also produced and directed an accompanying music video which features cast members Sunny Lane, Andy San Dimas, and April Flores with the hip-hop artists Dirt & Bank. Their song "Yeah I" serves as the title track for the movie.
"The website will be updated frequently," said Alexandra Taylor, Metro's special projects manager. "And we plan on giving viewers any eyeful of exclusive content. We truly have a unique piece in 'Alice' and it is the perfect opportunity to relaunch our Premium Cal Vista feature line."
The company plans on a multi-tiered launch for the movie, including a premiere party, press screenings, and additional mainstream advertising to solidify their new approach. A release date will be announced soon.