Rheault will oversee the entire FameDollars project to ensure its continuous development. Notably, she will be supervising all the development team, coming up with new sites and products and dealing directly with FameDollars' entire roster of stars and studios, as well as finding new ways to monetize their online presence by developing new and innovative marketing strategies.
"It's going to be really exciting," Rheault said. "I'm more than ready for new challenges and this position was the one I was aiming at for a long time. Since I have been in the great adventure of FameDollars since day one, it was a natural step for me to take."
Rheault is additionally looking forward to being surrounded by a highly talented team.
"I know that only the best awaits us in the coming months," she added. "At the end, FameDollars is such an exciting and successful project that I couldn't ask for more."
Fred G., vice president of Business and Development at Gamma Entertainment, said he feels that FameDollars has been a huge success over the last year.
"We have reached a point where we feel this project needs someone that will be taking it to an even greater level," he said. "Magalie is the ideal candidate for this position. She has a lot of solid experience in the industry and already knows FameDollars like the back of her hand. She has a real talent for thinking about new ideas and concepts. Her business skills, as well as her drive and motivation, are contagious and are incredible assets for this project. I'm more than happy to have someone like her at such a strategic position in our company."
A new account manager will be announced shortly and affiliates may continue to contact Rheault regarding FameDollars, their account or any other Gamma Entertainment projects.