In addition to the channel, Hustler movies and products will also be made available for consumers to enjoy throughout Sex.com's e-commerce platform, which includes an online retail store and VOD theater.
As one of the worlds most recognized and respected adult brands, Hustler was hand-picked by Sex.com to join a select group of distinctive content producers.
In addition to providing photo and video content for the benefit of Sex.com visitors and community members, the LFP channel will provide fans with a unique behind-the-scenes look at the Hustler culture. Featuring news and information about its galaxy of stars, as well as a calendar of their upcoming events and appearances, the Hustler channel will provide a special opportunity for the public to interact with the people who make Hustler tick.
"The strong combination of Sex.com and the array of Hustler products that we can offer - such as our DVDs, clothing and novelty items - is sure to generate huge consumer satisfaction and strong revenue for both companies" said Michael H. Klein, president of LFP Inc. "We are confident that Del Anthony and his team are taking the Sex.com website into the right direction and are thrilled to get on board with them."
Anthony said he and the Sex.com team are thrilled about the partnership with LFP Inc.
"We aren't adding many channel partners, so we want to make sure that we work with the best, and Hustler is certainly one of the best," he said. "We are pleased that they also recognize the opportunity that working with Sex.com offers, and we look forward to a long a prosperous association with this world renowned brand."