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Juniper Predicts Threefold Growth in Mobile App Revenue by 2015

Juniper Predicts Threefold Growth in Mobile App Revenue by 2015

HAMPSHIRE, U.K.—Juniper Research, the U.K.-based market research firm, has published a report that augurs a threefold plus growth in revenue derived from mobile applications by 2015. The firm identifies revenues derived from apps “funded by pay-per-download (PPD), value-added services (VAS, including freemium and subscription) and advertising.”

Juniper says that revenues are expected to jump from just under $10 billion in 2009 to $32 billion in 2015.

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“The report provides detailed forecasts up until 2015 for six categories of App for both on-store and off-store delivery, split by content monetization model,” said Juniper. “It explores the business models that have been utilized in the mobile apps market, ranging from traditional pay-per-download through the evolution of the freemium model, to the possibilities offered by ad-funded applications.”

The report, which can be purchased for 2,500 pounds, also delved into challenges for app developers, including depending too much on sales directed at Apple devices through the App Store, and that the future monetization of apps will continue to provide challenges to developers.

“Thus, building a business model aimed at both maximizing consumer adoption of applications and at maximizing content revenues can be extremely problematic,” Juniper said.

Companies referred to in the report include Airtel, Amobee, Apple, AT&T, Bold Creative, Buongiorna, Carling, Cellmania, China Mobile, Coca-Cola, Digital Chocolate, eBay, Facebook, Finblade, GetJar, Gameloft, Google, Handster, LG, Microsoft, Nokia, Ocado, Palm, Pocket Gear, RIM, Samsung, Shazam, Softbank, Sponge Ltd, T-Mobile, Tesco, Verizon Wireless, Vodafone, WINplc.

No Mikandi, however, the only official marketer and facilitator of adult apps for Android devices.

Key questions addressed by the report include:

* How has the growing prevalence of app stores impacted upon the mobile value chain?

* What are the primary models for monetizing applications, and what are the advantages/disadvantages of each?

* What are the key drivers behind an App Store-centric model?

* What are the prospects for apps as marketing tools and retail mechanisms?

* How much will mobile apps be worth by 2015, and which categories of mobile application will generate the largest revenues?

* What are the opportunities for browser-based applications?

More info can be found here.






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