Ruprecht, a former sales representative for Epoch, has many years of experience in the gay market.
"I loved my position and the people at Epoch," Ruprecht told AVN Online. "Nevertheless, my background is in the gay market, and it was time for me to get back into what I love.
"I know this is a wonderful opportunity for me. I look forward to the challenge of being in full control of the affiliate program. Falcon is such a powerful brand in the gay market, and studios have always had a bigger learning curve with programs."