Hellhouse plans to merge Big Pimp with its own Slutty Dollars affiliate program and re-launch all the acquired sites.
"Acquiring Big Pimp Cash is part of our long-term strategy, the sites and affiliates will expand our already solid base of sites in some new genres," Chief Operating Officer Pete Housley told AVN Online.
"Our goal over the next year is to really build our Slutty Dollars program up, creating a reliable and well-branded program for webmasters and affiliates of all sizes," Chief Executive Officer Ty Gonty told AVN Online. "Consolidating smaller programs into ours is a key part of that strategy."
Affiliates already promoting the Big Pimp sites will be able to maintain previous links or have the option to join Slutty Dollars for new promotional material.
"We welcome with open arms the Big Pimp Cash affiliates," Housley said. "We'll be offering them more expanded tools to promote with than they've had before. And, if you're not already a Big Pimp Cash or Slutty Dollars affiliate, now's the time to get on board. We have major expansions planned in 2009."