MONTREAL—Gamma Entertainment subsidiary FameDollars has proudly stepped up to help raise awareness for ALS by participating in the Ice Bucket Challenge.
On behalf of Famedollars, Director of Product and Development Magalie Rheault has stepped up to the challenge and taken the chill, in turn calling out industry big timers Rocco Siffredi, Joanna Angel and John Stagliano to the challenge.
"My name is Mag and I am doing the ALS Ice Bucket challenge to support a good cause, I am challenging my good friends and partners Rocco Siffredi, Joanna Angel and John Stagliano for the next 48 hours," Rheault says in the video.
Affecting approximately two out of 100,000 people aged 18 and older, ALS, better known as Lou Gehrig's disease, attacks the nerve cells in the brain and spinal cord, eventually leading to complete paralysis though still rendering the mind sharp.
The rules are simple. Within 24-48 hours of the challenge, the participants are to video themselves to announce their acceptance and nominations of the next round of challengers. The participant is expected to donate $10 if they pour the ice water on them and donate $100 if they prefer not to be soaked.
Everyone recognizes that customers of the adult industry know all about cold showers. Magalie's challenge not only raises awareness for ALS but corners top adult industry producers and partners into the coldest of cold showers they have ever had.
The ALS Ice Bucket Challenge has taken off, raising $41 million for the ALS foundation and FameDollars look forward to contributing to this great cause.
Watch the video here.
Follow FameDollars on Twitter.