The company was inspired to renovate its online presence because of increased traffic, which went up 61 percent in the past three months, according to Alexa.
"Our main objective is to ensure that we can build upon this and establish ourselves permanently as one of the very best brands in adult entertainment," said General Manager Graham Travis. "To that end, we're going to evolve our website in a direction that is very different [from] most of what you see online."
The revamped site, which will focus more on Elegant Angel's movies, is set to feature an integrated community section, more free video previews and an extensive selection of RSS feeds customized for consumers, press and wholesale distributors.
Additionally, the site will feature a video-on-demand service with content that can be streamed or downloaded.
The site is scheduled to be relaunched in March 2008.
Elegant Angel welcomes suggestions for the new ElegantAngel.com. Send ideas and inquiries to firstname.lastname@example.org.