A company spokesperson told AVNOnline.com, “There will be a lot of happy dog-owners this year!”
2000Charge applied the word “alternative” to its 2007 marketing campaign due to its being an alternative payment service provider. The actual giveaway bone is a good-humored spoof on the adult industry and its appropriately befitting expressions of bone, boner, and boning. The campaign includes print, electronic ads, and banners that will display pictures of bones with evocative text. The company stated that it will not directly use foul words or phrases to insult or offend attendees; however, the intent is to spark the creative mind.
The bones are made of rubber, carry the 2000Charge logo, and are included in the bags that will be handed out during registration. The company hopes conference attendees will find this year’s giveaway in the bag a little more compelling.
“I am sure that all those creative minds out there will have a variety of their own ideas surrounding their interpretation of the message,” the spokesperson continued. “We expect to receive comments, but that is the whole idea behind advertising: to stand out from the rest.”
The campaign is designed to draw attention to new and existing clients, and to demonstrate the company remains very active in the adult online market. The ads will have an underlying theme to address the alternative solutions that 2000Charge is providing to the industry.
2000Charge has headquarters in the U.S., as well as offices in Germany, and offers merchants a complete set of payment solutions tailored to local markets around the world.