VANCOUVER—Thursday night’s premiere of the Digital Playground Lounge, the adult studio’s 3D virtual world built by Utherverse Digital, attracted 800 new members to watch the premiere of No Love Lost and meet contract star Raven Alexis.
According to an announcement sent out Friday, the event also raised more than 25,000 Rays, the world’s virtual currency, with some members upgrading to VIP status for extra time with Alexis and the once-in-a-lifetime chance to have one-on-one sex sessions. Some VIP members forked over double to spend 10 minutes alone with the starlet.
"This event was a huge success and we at Utherverse are pleased to be pioneering a brand-new way for companies to premiere films, promote performers and market their brands to more than 5 million consumers in the virtual space," Utherverse Digital CEO Brian Shuster said. "Digital Playground is only the beginning—we have interest from several adult studios and companies looking for similar 3D virtual events. Stay tuned!"
Alexis mingled with every guest before and after the premiere, answering questions and interacting with her fans. Digital Playground not only introduced its newest contract star and her latest feature release to consumers around the world but also made 75 percent lifetime revenue for every upgraded user.
"I had such an amazing time during the premiere of my movie, No Love Lost,” Alexis said. "So many fans and players came out to see me! We partied for hours, and I did a lot of one-on-one cam sessions with fans! This world is so amazing, and I'm so excited to continue being a member and hopefully do more projects with Utherverse!"
Using Utherverse’s simple software, studios and companies like Digital Playground can create virtual worlds where fans around the globe can talk, hang out and even touch their favorite porn stars and products using customized avatars.
“Having a virtual world like this puts a company on the forefront of new technology,” Shuster added. “This kind of 3D interaction makes for a one-of-a-kind fan experience, which leads to lifetime member loyalty—and there’s nothing more valuable online than member retention.”
For more information about the VWW, visit http://www.thevww.com.
To download the Digital Playground Lounge, visit http://www.utherverse.com/vww/digitalplayground.