AmericanSquirter.com features scenes and photo shoots of stars such as Cytheria, Angela Stone and Flower Tucci.
DNA Movies owner Dennis D. said the site is the first of at least 10 more niche-specific sites that will be launched this year.
"It started from our long-standing friendship," Empire Web Works owner Max Paradise said about the business venture. "It was a mutual decision: He had the content [and] we have the skills, so it was really kind of obvious."
Deciding to move from just movies to the Web was easy, Dennis D. said.
"It's the future," he said of adult websites.
To promote AmericanSquirter.com, visit EmpireWebWorks.com.
Paradise said an affiliate program for AmericanSquirter.com and future sites-Stroke4You.com-will be launched soon.
"We will have other sites to join this one to make it a true multi-site network that covers a variety of niches," he said.