Steele, a performer known for his 11 inches, also owns the production company Mercenary Pictures.
"Lex Steele is a great partner," Braincash owner Frederic Valiquette said. "He is very much appreciated by his longtime loyal fans, as well as by webmasters for his long-lasting, amazing conversion."
According to Braincash, everything from the free tour to the webmaster tools to the members' section has been revamped to reflect Steele's hardcore image.
Braincash is featuring LexSteele.com as the site to promote in March for its "No-Brainer Wednesday" promotion. For every sale made for LexSteele.com on Wednesdays in March, affiliates will be paid $50 per sign-up plus 50 percent lifetime revshare.