Airek's official title is vice president of marketing and brand management.
Airek, a former professional nightclub DJ who entered the online adult industry 10 years ago, will oversee the Hush Money and Shane's World portfolio of brands and online marketing operations. He also will manage and grow the affiliate base for the companies' online interests, Hush Money and Shane's World Cash.
Airek entered the business after a fan of his DJ skills hired him to operate music-oriented sites.
"I got my feet wet, and he taught me a lot about the business and gave me the foundation of who I became," Airek said. "He was very brilliant at the Web."
With the new title, though, comes new challenges.
"This industry is in a transition period," Airek said. "Many elements of the industry are changing at a rapid pace, and, like everyone else, I personally, and we here at Shane's World and Hush Money, are rolling with the punches and modifying our approach, business models and products to stay successful and make money."
Though he has a new title and job duties, Airek will still work with several of the same people while he makes new connections.
"I just want to say that I am glad that I get to work with other people that are so passionate about what they do," Airek said. "Andrew S., VooDoo, Megan Stokes, Eric (our coder), Kim Carr, Valerie See and all of the people here at Hush Hush and Shane's World are passionate about what they do. If you don't have the passion and drive to be in this business, this certainly is not the time to fake it. These people love what they do, and you can see it in the products, and it is a pleasure for me to work with them all, and that's no bullshit!
"I'm out!" (slams microphone on the stage)