"We are excited to be associated with the Sex.com brand," said Paul Fishbein, president of AVN Media Network. "We feel we can provide them with exciting, unique news content that their consumers will love and be able to use."
Another component in the partnership is that Sex.com's soon-to-be-launched community will become the official community of AVN. This will give AVN visitors a chance to become part of the hottest social network on the Internet, and to subscribe to AVN's channel on Sex.com.
"We are thrilled about this deal with AVN because we feel it leverages the strengths of each company to the mutual benefit of both," Escom LLC CEO Del Anthony said. "In many ways it is a perfect match, and we look forward to working closely with the team at AVN to give visitors and members of the Sex.com community insider access to the absolute best in adult industry news, video, the AVN Awards Show and other content."
Sex.com News Director Tom Hymes will be an active participant in bringing the two companies together.
"One can only imagine how much I look forward to working with the most identifiable name in adult to provide adult surfers on Sex.com with great content combined with a bold new community-centric experience," Hymes said.