WASSERBILLIG, Luxemburg—Adult retail giant Peekay, which runs stores in multiple U.S. markets, has partnered with pjur—a leader in personal lubricants—and Fun Factory, a renowned manufacturer of high quality innovative adult novelties.
The promotion runs the entire month of March and includes an in-store point of sales program, outdoor billboard campaign, radio spots and print advertising.
It was an orchestrated effort by all three companies. Fun Factory and pjur have worked closely together for nearly two decades. Peekay and pjur have had a profitable and growing business together for 16 years.
All three companies hold the highest quality standards as part of their business model. The first 10 days of the promotion were very successful, with sales up 40 percent. Sales are expected to end up 50 percent higher as compared to the same period the year prior.
Richie Harris of pjur group USA said: “Working with companies like Peekay and its dedicated, knowledgeable and profession sales staff, makes all the difference. The employees know the facts about these brands and why they bring the ultimate pleasure to their customers. That is one of the keys to the success of this promotion.”
The promotion capitalized on the power of two strong German brands: With each Fun Factory purchase, the end customer received a free 100ml bottle of pjur Original. Also there were other in-store promotions on pjur and Fun Factory products as part of the campaign.