"Being in Hustler gave me the opportunity to show readers what it's really like to live this kind of lifestyle," Levine said. "I think my story shows people that anything is possible."
In the article "Living the High Life," Levine explains that he initially didn't intend to sell adult material on the Web. Rather, he decided to specialize in sex toys after seeing their high traffic and profit margins. After creating the first affiliate program for adult products in 1996, he added wholesale and drop-shipping, and became a leader in selling adult products and helping others sell them.
"I wanted to be the king of something small, rather than just another player in a bigger, crowded market," Levine told Hustler.