The animated banner ads represent the manufacturer's most current product lines and are intended to enhance the websites of novelty distributors and retailers.
Director of Marketing Desiree Duffie said the banners help make each brand easily accessible to online shoppers and allow retailers to show off their inventory by quickly letting buyers know which brands they offer.
"We feel it is important for us to offer anyone with an online presence the tools they need to help them sell our products," she said. "Topco Sales has made a commitment to provide banner ads and other downloads from our website."
The new banner ads include those for the Adam & Eve Signature Toys Eden line, Joanna Angel's Burning Angel Toys and Topco's MyFirst and Noveltease toy lines.