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Leave the Billing to Them: A Guide for Retailers

If you’re a brick-and-mortar without an internet presence, you need to find a billing company

Leave the Billing to Them: A Guide for Retailers

There’s really no good reason any brick-and-mortar store that deals with pleasure products shouldn’t be online, giving customers the option to order products without the hassle and stress of having to physically visit a location. But some are reluctant, thinking the idea of starting an online store is too overwhelming.

“The major benefit to start selling online is to increase sales by virtue of the extended reach that the internet offers versus a regular brick-and-mortar storefront,” explained Raphael Berkien of 2000Charge, one of the many companies available to handle online billing needs for adult companies. “When you start selling online, you tap into a whole new market segment and type of customer. Potential customers from all over the world will now have access to your store from the convenience of their location without having to travel. Search engines make it easier for customers to find you, and a proper website allows them to quickly locate their product.

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“Online selling gives your customers convenience and a faster turnaround, Berkien added. “Transactions are in real time, and your online store never closes for business.”

But choosing which company to use for your billing needs might be a little daunting for some. Rest assured—there are some simple steps to take and easy questions to ask both yourself and the prospective billers.

“You need to determine who your customers are,” suggested Hilda Tuel of iProcessing. “Find out who is most likely to order items online, and focus on them.”

Once you determine your online customer base, you might also want to check out what your competition is doing, Tuel said.

“You might want to ask your friendly competitor who they are using as a billing company,” she said. “Find out if they are happy, what services they get, what their rates are. You can even check out your suppliers, and find out what entity they are working with.”

Berkien said deciding on a billing company involves finding out what products different companies offer, and what products are right for you.

“Merchants need a variety of billing options that addresses their consumers’ needs to pay with credit cards (Visa/MasterCard), debit and ATM cards (issued by banks) and charge cards (AMEX/JCB/Discover), as well as alternative payment methods that allows consumers to pay with their bank account (e.g. ACH, IBAN, DirectPay, etc.),” Berkien said. “So the billing company must offer more than just one or two products. In addition to offering the correct billing solutions, coverage is also extremely important and numerous billing options are geographically targeted toward consumer groups.”

And don’t be afraid to ask questions, the experts noted. Tuel suggested asking several companies about the services they offer, as opposed to making their price points your first consideration.

“It’s not all about pricing,” she said. “It’s always about service. If you can’t have someone to help you, to answer your questions, to help you out, then it really doesn’t matter if you are getting a great price. You need a company that’s willing to work with you.”

Berkien added that he believes experience counts when it comes to choosing a billing company, so ask how long they have been in business. He also echoed Tuel’s thoughts on pricing and suggesting that retailers ask about a company’s fees.

“Merchants should review if the billing company charges upfront fees, monthly fees, or any other surprise fee tacked onto the total,” he said. “Billing solutions have different fee structures that can be charged as a percentage of the sales amount, as a set fee per transaction or as a combination thereof. Fees are assessed based on the merchant type and the risk associated with each transaction, and often merchants have to deposit collateral or funds are taken out of the settlement amount for reserves. Merchants should carefully review the terms and conditions offered to them by the billing company and understand their risks and liabilities pertaining to the transactions offered to them via a billing solution.”

And once you’ve waded through the services, fees, experience, and other issues? Tuel says even then you can hold the upper hand.

“Don’t sign a long-term contract,” she said. “You should be free to see if this is a company you are comfortable with and want to work with. Signing a long-term contract could mean trouble in the end if you want out, but need to keep paying for services you no longer want or need.”

Guide to Billing Companies

Alternative Merchant Processing
AMPWorldwide.com
(888) 525-5059
mace@ampworldwide.com

American Merchant Systems
amsVISA.com
(702) 454-0760
info@amsvisa.com

Cashtronics
Cashtronics.net
+ 34 93 224 77 05
etienne@cashtronics.net

CCBill/CCBill EU
CCBill.com
(888) 364-4332
sales@ccbill.com

CentreBack Payments, Inc.
CentreBackPayments.com
(650) 430-7311
chong@centreback
payments.com

CommerceGate
CommerceGate.com
(800) 996-0398
sales@commercegate.com

DIRECTebanking
DIRECTebanking.com
+49 (0)89/2020889-50
sw@payment-network.com

Electracash
Electracash.com
(562) 498-6888
sales@electracash.com

Electronic Transfer, Inc.
ElectronicTransfer.com
(800) 757-5453, ext. 201
mike@electronictransfer.com

eMerchantPay.com
eMerchantPay.com
0044 7797 752661
vince@emerchantpay.com

Entertainment Processing International
BankEPI.com
(800) 268-5509
sales@bankepi.com

ePassporte
ePassporte.com
+ 1.310.301.2001 +1.416.703.7200
sales@epassporte.com

EPGBill.com
EPGBill.com
(866) 314-5182
info@epgbill.com

Epoch.com
(310) 664-5700
(888) 627-3888 (toll-free)
sales@epoch.com

Eurcash
Eurcash.com
+011 376 807 860
sales@eurcash.com

Euro Payment Group GmbH
EuroPaymentGroup.com
+49 69 6772890-0
sales@europaymentgroup.com

Failsafe Payments
FailsafePayments.com
+357 22 022 506
sales@failsafepayments.com

Global Accés S.L.
Global-acces.com
(888) 728-8845
sales@global-acces.com

Global Exchange Billing (GXBill)
GXBill.com
(877) 411-2278 (U.S./Canada toll-free)
(410) 252-6312 (International)
info@gxbill.com

GTBill
GTBill.com
(888) 889-0788
dominic@gtbill.com
High Risk Processor
HighRiskProcessor.com
(702) 454-0760
info@highriskprocessor.com

Instabill
Instabill.com
(603) 436-1270
merchants@instabill.com

International Processing Solution
OnlineIPS.net
(800) 439-1974
info@onlineips.net

iProcessing, LLC
iProcessing.com
(888) 400-iPRO (4776)
(707) 616-7681 (Cell)
hilda@iprocessing.com

Jettis
Jettis.com
(888) 950-5222
sales@jettis.com

Local Billing Limited
LocalBillingLimited.com
(877) 777-3758
thierry.arrondo@
localbillinglimited.com

L3 Payments
L3Payments.com
(805) 449-1191
poppy@L3Payments.com

Maxpayments
Maxpayments.com
(818) 401-1888
sales@maxpayments.com

MerchantConnections, LLC
MerchantConnections.net
(310) 902-6620
contact@merchantconnections.net

NetBilling
NetBilling.com
(888) 357-8166
sales@netbilling.com

OrbitalPay Inc./Global Electronic Technology
OrbitalPay.com
(888) 776-8801, ext. 216
karenc@orbitalpay.com

TrustCash
TrustCash.com
(800) 975-5196
info@trustcash.com

2000Charge, Inc.
02000charge.com
(626) 585-1814
Sales@2000Charge.net

Verotel
Verotel.com
+31 (20) 320 8833
+00 (800) 55 33 2222 (EU toll-free)
(877) 503-1300 (U.S. toll-free)
salesteam@verotel.com

Webbilling.com BV
WebBilling.com
+31 (77) 366 35 77
usa@webbilling.com

Web Transaction Services, Inc. (WTS)
ACHDebit.com
(800) 982-9366
sales@achbill.com

This article originally ran in the April 2010 issue of AVN.






Related Content:

2000Charge
Netbilling, Inc.
Global Exchange Billing, LTD
CCBill, LLC
Commercegate Ireland, Ltd.
Global Accés
Orbital Pay
eMerchantPay
Betty Knowles

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