LELO Presents a Valentine's Gift

MIA vibe repackaged in limited-edition gift box

STOCKHOLM - Just in time for Valentine's Day giving, Swedish novelty manufacturer LELO has repackaged one of its most popular adult toys in an elegant new gift box.

MIA, a USB-rechargeable "lipstick" vibrator, is available in a limited edition Valentine's package available only until Feb. 14. The package includes MIA's traditional storage box, a USB cable for charging via computer interface, a user manual and a one-year manufacturer's warranty.

"MIA is our ingenious USB rechargeable lipstick vibrator. She is a unique pleasure object carefully designed to combine versatility and convenience, intended for private enjoyment at all times," LELO Communication and Public Relations Manager Sophia Nystrand said. "She nestles seductively in the user's handbag, her size and chargeability making her available whenever needed, whether on a long intercontinental flight or during a break on a busy day."

MIA's intuitive user interface features four stimulation modes that allow complete control even in the midst of ecstasy. Two hours of charging via a computer's USB port supply up to four hours of stimulating interaction.

According to Nystrand, LELO draws its inspiration from the fashion and beauty industries.

"Our pleasure objects breathe an air of simplicity, sensuality and sophistication," she said. "By imbuing the look, the feel and the function of our pleasure objects with sensual purpose, they become natural accessories to be enjoyed again and again."

The special Valentine's Day edition of MIA carries a recommended retail price of 440 SEK, 40 euros, £33 or $64 U.S. Wholesalers and retailers may contact LELO by phone at +46 (0)8 440 04 66 or via email.