LOS ANGELES - Former AbbyWinters VP Jo Mason is now working with the adult website LittleMutt.com as the new managing director and vice president of marketing for parent company Twixil, Inc.
Billed as "elite smut," LittleMutt.com offers exclusive content with an emphasis n "fresh, young, natural girls." Like AbbyWinters, the company makes a point of distancing itself from the misogynistic stigma associated with pornography.
"We think that most porn is a healthy expression of sexuality in our society," tyhe company says in its mission statement. "We do not debase women nor are we misogynistic. We love women and what women do for each other and us. We are dedicated to women and good sex. We will always strive to bring you the best porn you’ve ever seen."
In her new role, Mason will supervise the re-branding of Little Mutt and its MuttCash affiliate program. She will also oversee VOD production and new content distribution initiatives for the company.
"We are very lucky to have Jo with us," said Little Mutt exec Sal Paradise. "Her experience with managing and marketing adult production on the Web is immense."
During her tenure with AbbyWinters, Mason developed and managed the company's marketing program and headed DVD and VOD production.
"I started working for AbbyWInters when I was still in the U.S.," Mason told AVN Online. "I went to Melbourne and then opened the Sydney office. Clearly, they were one of the companies that were way ahead of the rest of the industry in terms of the Internet as the core business model for producing and distributing adult material."
As the Aussie company's second-in-command, Mason helped launch AbbyWinters as a worldwide brand. She hopes to do the same for LittleMutt.
"Being part of the growth of Abbywinters showed me much about working with the global market," Mason said. "Now that I'm here at Little Mutt, we have our site in multiple languages and are drawing more new customers from overseas than in the United States. In terms of any company's growth, it's essential to think globally and think Internet."
The new position brings Mason back to Los Angeles.
"I'm excited about working with the team at LittleMutt.com and happy to be here in Los Angeles working with the global adult industry," she said. "These are challenging times for anybody in business. But it's also a time of opportunity for adult producers who are dedicated, ambitious, and creative. The adult industry is going to be moving in many new directions."
Little Mutt will continue to pursue its goal of promoting "fresh talent and new stars". Recent gallery additions include exclusive, original photos of Meggan Mallone, Faye Reagan, Amber Rayne and Sandy Summers.
"We are planning many exciting new developments in the year ahead with Jo and the team here at MuttCash to finally be able to help maximize return on the labor of love that has been LittleMutt.com," Paradise said. "Over the last seven years Little Mutt has been one of the business' best kept secrets. With over 400 videos and 450 still galleries and with our dedication to quality and beauty I feel we now have the opportunity reach our potential with Jo on board."