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ILS Ends Three-Day Run in Vegas

Air of excitement surrounds new products, new lines

ILS Ends Three-Day Run in Vegas

LAS VEGAS—The International Lingerie Show concluded its three-day run Wednesday at the Rio Hotel and Casino, where attendees buzzed about new products and lines from up-and-coming and established brands alike.

Good Vibrations staffers manned their first booth in some time, showcasing the Good Vibrations Wholesale program and items. Coyote Days, senior buyer for Good Vibrations, told AVN the program is being well received, since the products are of high quality.

The wholesale line of products includes the line of “Please” Lubricants as well as the all-natural “Me” bath and body products that includes soy Ignite Me massage candles, cocoa butter Rub Me massage bars and Devour Me sweet almond oils.

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Making its debut was the Insignia Line from LELO. Company representative Jill Beaverson noted the new products are a nice blend of their pleasure objects and their high-end offerings, making the Insignia line perfect to carry in boutiques. LELO also showed off new lingerie items for women and men. The items—which include silk babydolls and silk lounge pants—follow the color schemes of LELO products, and are expected to be shipping around the end of the year.

Also new was the Mustang Ranch line of body products from Earthly Body. The line includes an all-natural massage oil, a body lotion, an all-natural personal lubricant and a scented, all-natural massage candle.

Even distributors were getting in on the act of debuting, as East Coast News introduced attendees to their new “luxury” concept.

“Consumers today wants their purchase of pleasure items to be a whole experience,” said Brian Herbstman of East Coast News. “We want to show retailers that we have the products to help with that experience, and give them the ideas they need to display them.”

ECN’s “luxury” concept showcases items like LELO’s new Ono and Insignia lines, bath, body and intimacy products from Kama Sutra, lubricants from new company Swede and top items from Fleshlight.

In addition to companies displaying on the show floor and in suites, ILS also hosted its traditional fashion show and educational seminars.






Related Content:

Earthly Body
Lelo
Good Vibrations
Sherri L. Shaulis

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