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Hollywood Foreplay Offers 'Perpetual Profits' Program to Retailers

Marketing campaign helps retailers profit several times from one sale

Hollywood Foreplay Offers 'Perpetual Profits' Program to Retailers

BOLINGBROOK, Ill. - Hollywood Foreplay, a division of Sunset Lifestyle Affiliates, has restructured its Perpetual Profits Program to help retailers profit in tough economic times.

The program allows the company to private-label and customize a small foreplay game for each retailer.

"Think of it as a long-term marketing and advertising program that generates multiple profits and just happens to be disguised as a great foreplay game," said Steven Bloome, president of Hollywood Foreplay.


Retailers can profit up to three times from a single sale of the private-labeled foreplay game through an included coupon and customized game pieces emblazoned with the retailer's branding. A starburst on the game packaging alerts customers to the coupon, which offers an incentive to make future purchases.

"We've found no other product or program that allows us to continue to profit from the single sale of just one product, let alone advertise long-term to qualified buyers for years, at basically no cost to us," said Dan Fahrner, marketing director for Sybaris Romantic Pool Suites. "Plus, it's really a great game for such a small package. For anyone in the adult entertainment or products business, this is a no-brainer once they fully understand the program. I can't imagine why anyone wouldn't want to take advantage of this program to increase their sales and exposure."

For more information on the Hollywood Foreplay Perpetual Profits Program, visit or e-mail

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Betty Knowles


Posted 07/31/2009 by marketingdirector
A great "profits" program, and our best selling item both online, and in our 5 locations. In our first year, we sold about 1000 games. We had a 4.2% coupon redemption rate, which is outstanding. Between the profits on the game itself, and the sales from the coupon redemtions, our profits were over $15,000, and we continue to profit from the coupon redemtion sales of games we've sold even 6-12 ago! This is a no-brainer. The game pays for itself, and continues to bring back customers and profits. Anyone that takes the time to really understand this program and implement it will truly benefit, and continually profit from it. Dan Fahrner Marketing Director Sybaris Romantic Pool Suites
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