The site, which was launched in May 2007, offers products marketed specifically to gay consumers.
"We are extremely honored to have such an award bestowed on us after less than one year online," said Brett Drysdale, director of marketing for Fleshjack. "It was even more gratifying to win the ‘Surfer's Choice' award. There has been no doubt as to the success of the new site, but it certainly is nice to win a popularity contest every once in a while."
Jake Deckard used the Fleshjack in a solo performance scene in Grunts. Deckard told AVN Novelty Business magazine he was surprised at how realistic the Fleshjack is.
"I can't believe how life like the Fleshjack is," he said. "After heating it up in some hot water it was as warm, sloppy and noisy as a privates throat!"
Deckard received the "Best Actor" award at the 2008 GAYVN Awards for his performance.
The Fleshjack's product placement isn't limited to adult features, Drysdale told AVN Novelty Business, adding that "big product placement is coming this summer."
"Look for a very funny scene with the Fleshjack to be appearing in Another Gay Sequel, the sequel to Another Gay Movie, a mainstream release," he said.
Drysdale said the 2008 plans for the Fleshjack brand and website also include an expansion to offer more photo shoots and strategic partnerships with video-on-demand sites such as Naked Sword, which the company will team up with for gay-pride events.
The Fleshjack site is part of the Fleshlight family of sites available for affiliates at the new affiliate site FNCash.com.