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America: It's Time to Play Like Grey, Thanks to Lovehoney

Fifty Shades of Grey Official Pleasure Collection Launches April 8 in USA

America: It's Time to Play Like Grey, Thanks to Lovehoney

LONDON—Europe’s fastest-selling adult product launch ever, the Fifty Shades of Grey Official Pleasure Collection from Lovelhoney, is at last coming to the USA. The legendary silver pleasure balls, handcuffs, crops and erotic products featured in the record-breaking worldwide bestselling trilogy Fifty Shades of Grey will be available April 8.

The Fifty Shades of Grey Official Pleasure Collection is the only official licensed range of Fifty Shades of Grey sex toys and bondage items. The range was developed by adult retailer and manufacturer Lovehoney, with the trilogy’s author, E.L. James. Lovehoney worked closely with the E L James to make sure the stylish, high quality range perfectly recreates the items used by Ana and her billionaire lover Christian Grey.

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"I'm delighted to see the authentic Fifty Shades of Grey Official Pleasure Collection finally available in the USA, the home of Ana and Christian,” James said. “Americans were the first to succumb to the intensity of their passionate romance, and every item in this luxurious official collection has been specially chosen by me to help fans of the trilogy enjoy the Fifty Shades experience on a whole new level.”

“We’re thrilled to have worked with E L James to develop the Fifty Shades of Grey Official Pleasure Collection,” said Lovehoney co-founder Neal Slateford. “The trilogy has introduced generations of women to the joys of pleasure products. Now at last they can buy a range that truly reflects the world of Christian Grey and Anastasia Steele.”

Lovehoney partner Dean Elliott commented, “The Fifty Shades of Grey Official Pleasure Collection is beautifully packaged, discreet and couple-friendly. Each product is supplied with a luxurious storage bag and comes with suggestions for use and tips on introducing the items into a relationship.

“This is an incredible opportunity for retailers to really make the most of the Fifty Shades of Grey phenomenon,” Elliott continued. “The Fifty Shades of Grey Official Pleasure Collection is the only range that allows stores to feature the iconic branding seen by tens of millions of American women. It’s the biggest brand our industry has ever seen.”

With product names inspired by passages from the books, the initial range of 20 soft bondage products and toys includes the signature Inner Goddess Silver Pleasure Balls, the Submit To Me First Time Bondage Kit and the Twitchy Palm Spanking Paddle. MSRPs are between $12.99 and $69.99.

Distributors for the range will be announced shortly.

For trade sales enquiries, contact Dean Elliott at dean@lovehoney.com, or Michelle Marcus at michelle@lovehoney.com.






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