The latest addition caters to the over-60 niche, with hardcore content the company feels will convert and retain.
"Thanks largely in part to our strategic partnership with Channel69, Incredible Dollars now has one of the world's largest exclusive libraries of mature adult content," R Jain of Incredible Dollars said. "Hot60Plus.com joins our already massive collection of specialty niches and will only improve our industry leading retention."
Incredible Dollars offers members weekly content updates from Channel69, before the scenes are released on DVD, and matches free hosted galleries for their webmasters. Additionally, Incredible Dollars offers $50 pay per sign-up on trials or revshare with no pre-checked cross sales.
In order to celebrate the launch of Hot60Plus.com, Incredible Dollars will be offering $110 bonus days on Sundays throughout November.
Visit Incredible Dollars for more information.