Falcon Relaunches Jocks
Posted Oct 03rd, 2007 04:13 PM by Benji Featherstone
SAN FRANCISCO - As Falcon sets to celebrate 35 years in the industry, the studio has relaunched its popular Jocks line with the October 15 release of "Road Trip Vol. 1 - Russian River," which will be followed by "Road Trip Vol. 2 - Santa Cruz" on December 10.
Director Peter Romero is at the head of the Jocks line, which will spotlight new performers in unscripted situations, and the films will be released on DVD as "pro-am" productions. Every scene from all Jocks films will be viewable individually online as well.
Romero, who has experience working with Catalina Video, said, "I am honored and excited that Falcon Entertainment has given me the opportunity to help them re-define Jocks as a ‘pro-am' product. Looking back at Jocks prior to its 2005 hiatus I knew I had some big shoes to fill. Taking the line in a wholly different direction is a challenge I'm honored to accept."
Todd Montgomery, president and CEO of Falcon, said, "Jocks will enlist models 18-22 years of age who have a very natural look - featuring them in as many natural settings as possible. When we decided to revamp the Jocks line we knew we wanted to put the performers in real-world situations so they could interact with each other in a more natural and unscripted way. Our job is to find the right place for the right guys and then get out of the way and let the sex unfold naturally." He added, "We're thriving in a very challenging environment and with the re-launch of Jocks and the continued success of Falcon, Mustang, and Falcon International we are well-positioned to be here for another 35 years."
With Jocks up and running, all four of Falcon Entertainment's brands are alive and kicking for the first time in five years.
For more info, contact Troy Prickett, Falcon's director of promotion, model development, and recruiting at firstname.lastname@example.org or (415) 321.6618.