The ass-bangin’, dick sucking, blond-haired, singing cutie is indeed back in X-Play/Hustler Video’s Britney Rears 3: Britney Gets Shafted, for what could be another major hit for the LFP empire when it’s released on Aug. 22.
It features a disc of the original Britney Rears, as well as a disc for the new installment that includes four hours of all new footage and six behind-the-scenes segments.
“I really think this is going to be the biggest Britney movie of the three,” said Jeff Mullen, who produced the title with business partner Scott David.
But this time around, there’s a new Britney, played by Hillary Scott, who replaced Jessica Sweet.
“Jessica did a great job for us in the first two, but quite frankly, she didn’t want to be a porn star so we made the switch,” Mullen said.
Although its unclear how the numbers will eventually stack up for this latest go around for the Britney Spears-inspired title, Hustler and Mullen’s X-Play label are banking on past history to deliver them another hit title.
With an AVN Award-winning starlet taking the title role and an all out marketing campaign taking Scott to “The Howard Stern Show” and video stores around the country, Mullen’s strategy of building on his improbable hit character may just pay off big time.
Part of the marketing effort includes a new Web site, www.britneyrears.com that features, original music from the movie as well as pictures, trailers and blogs about the movie. It also includes a page on MySpace.com, at www.myspace.com/therealbritneyrears.
It was just over a year ago that struggling VCA issued Britney Rears, spoofing Spears’ early career with a slew of hotties who mix singing with ass-fucking. The title went on to become LFP’s biggest movie that year.
“People just loved the fact that this was a girl like Britney Spears except that she fucked a lot,” Mullen said.
With Britney Rears 2¸ releasing in April, the juggernaut continued its pace, reaching number 2 on the AVN sales chart, though not topping the original’s sales figures.
But this time, with Scott bringing her formidable ass-fucking and cock sucking talents to the fore, the newest Britney could be the franchise’s biggest title to date.
With a two-DVD set which also includes a disk of the original Britney, this latest offering is more of a feature rather than the documentary-style of the first two titles.
“The first two were like VH1’s ‘Behind the Music,’ but this one is a feature with a story with a beginning, middle and end, so it’s more traditional,” Mullen said.
“It’s a comedy, so it’s funny, but there’s also a lot of sex, which is much hotter than the original because of this great cast.”
Featuring Scott and Jasmine Byrne, Britney also shows off the talents of Naomi who dons a 70s-style disco clothes only to shed them when she gets banged hard.
Also taking hard cocks for director Will Rider are Alana Evans, Jenna Presley, Kat, Victoria Sweet and Melissa Martinez.
Unlike the behind-the-scenes storyline of its predecessors, the new title tells the story of Britney who purchases a time machine through E-bay and gets sent back in time with her sidekick, played by Byrne.
The two then land in 1974 Los Angeles where Britney appears on a music television program and becomes confused with its blond host, leading to lots of shenanigans and hard fucking.
“It was pretty easy since we had a script so it was a lot of fun. Jasmine Byrne was my sidekick so we had a good time,” said Scott.
One of the title’s highlights featured Scott in an interracial scene where she had to fuck and suck J. Depth in order to get the time machine back.
Scott also took a good ass banging from another 70s guy, Kurt Lockwood, as she tried to get back to 2006.
“It’s definitely an improvement for the series,” Scott said.
“I think I brought another level of nastyness.”
Mullen’s decision to cast Scott amps up the sex wattage, but it’s not exactly in hardcore gonzo territory just yet.
“Britney is still innocent, in a way, and she loves to have sex, but she’s not totally nasty. She’s a sweet girl that likes to fuck, but she’s not going eat cum out of anyone’s ass. Not yet at least.”
Still, the new title features a three-girl blowbang and lots of one-on-one action between the starlets and studs like Tommy Gunn, Johnny Castle, Marco Banderas and James Deen.
Although the hardcore action is the title’s main draw, Mullen who wrote the script, also wrote its original music, featuring its theme song, She’s Britney, along with 9 songs, some of which are included in the behind the scenes footage.
Meanwhile, Mullen is already at work writing a follow up to Britney, as well as a spinoff with Byrne’s character, dubbed J-Ho for an upcoming title.
For more information, Hustler Video is at (888) 249-3523.